For Spring/Summer 2025, adidas Originals shifts focus from celebrating its cultural legacy to inspiring future generations with “The Original” – a campaign built on the powerful premise that revolutionary change begins with just one.

At the heart of this concept is the brand’s collaborative vision with celebrated director Thibaut Grevet, whose distinctive visual language has shaped the cultural landscape through his work, which like Originals itself, navigates a space speaking to sport, music and fashion alike. Through his lens, we witness the power of those who inspired the thousands that followed in their footsteps—told through masterful juxtapositions where the energy of the crowd sets the stage as we find each Original in their space.

Behind it all, the soundtrack speaks volumes: “Only You (And You Alone)” by The Platters published in 1959. Music supervision, licensing and clearance by Record Play. 

Looking for music supervision or licensing for your next campaign? Let’s talk.