To celebrate the partnership between adidas and iconic British band Oasis, adidas launched an immersive in-store archive experience that connects fans to the deep cultural synergy between band and brand.

Through exclusive visuals, rare memorabilia, and curated soundscapes, the activation brought the Oasis legacy to life inside adidas’s own retail stores, linking heritage with contemporary streetwear and offering fans direct access to limited-edition product drops.

To mark the occasion, Record‑Play curated a playlist that blended past and present, featuring Oasis alongside iconic Britpop, post-punk, and new wave classics. This project blurred the lines between music, fashion, and cultural memory in a uniquely interactive way.