adidas Backyard Legends | The Greatest Football Story Ever Told

Services
Music Supervision, Sync & Licensing
Client
adidas
Year
2026
Challenge

Licensing the Soundtrack for adidas’ World Cup 2026 Campaign

We’re proud to have licensed the music for adidas’ latest global campaign, a visually driven celebration of football culture, freedom and self-expression.

Led by Academy Award-nominated actor Timothée Chalamet and featuring Lionel Messi, Bad Bunny, Lamine Yamal, Jude Bellingham and Trinity Rodman, the film captures the raw spirit of the game — from local cage pitches and parking lots to the world’s biggest stages.

Rooted in nostalgic 90s street culture, the campaign blends analogue aesthetics, terrace style and cutting-edge CGI to tell a story about where legends truly begin: the backyard.

The soundtrack plays a central role in shaping the film’s energy and attitude. Featuring tracks from Busta Rhymes, A$AP Ferg, Eric B. & Rakim, N.O.R.E., Key Glock and Offset, the music pays homage to the legacy of Hip Hop while pushing the sound of adidas into the future.

A pleasure to help bring this project to life through music.