Challenge
Crafting the Soundtrack for adidas’ World Cup 2026 Campaign
We’re proud to have licensed the music for adidas’ latest global campaign, a visually driven celebration of football culture, freedom and self-expression.
Led by Academy Award-nominated actor Timothée Chalamet and featuring Lionel Messi, Bad Bunny, Lamine Yamal, Jude Bellingham and Trinity Rodman, the film captures the raw spirit of the game — from local cage pitches and parking lots to the world’s biggest stages.
Rooted in nostalgic 90s street culture, the campaign blends analogue aesthetics, terrace style and cutting-edge CGI to tell a story about where legends truly begin: the backyard.
The soundtrack plays a central role in shaping the film’s energy and attitude. Featuring tracks from Busta Rhymes, A$AP Ferg, Eric B. & Rakim, N.O.R.E., Key Glock and Offset, the music pays homage to the legacy of Hip Hop while pushing the sound of adidas into the future. A pleasure to help bring this project to life through music.
Check out here our recent work for the adidas Superstar campaign featuring another iconic cast with Samuel L. Jackson, JENNIE, Baby Keem and more.