The campaign stars a multi-generational cast of original voices – multi-award winning songwriter and producer Missy Elliott, skateboarding legend Mark Gonzales, NBA sensation Anthony Edwards, Memphis multi-platinum powerhouse GloRilla, American Singer Songwriter Teezo Touchdown, global music icon JENNIE, and boundary-pushing model and actress Gabbriette.

When adidas came to Record Play with the idea of using Nouveau Western by MC Solaar, it immediately took us back to the mid 90s. An iconic French hip hop track that still sounds as fresh today as it did back then. Its timeless energy mirrors the spirit of the featured Superstars, while the inimitable voiceover of Samuel L. Jackson, layered over Serge Gainsbourg’s samples, delivers an unforgettable match.

Of course a with a track so iconic, there are always challenges which took us to the 11th hour. However with thanks to everyone involved we were able to get this one over the line right in time. The result was a soundtrack that matched adidas’ vision flawlessly.