adidas wins Best Use of Music | Hey Jude

Services
Sync & Licensing
Client
adidas
Year
2025
Challenge

adidas rallies England soccer fans with perfect use of Beatles hit ‘Hey Jude’

🎶 Na Na Na Na… 🎶

adidas and Johannes Leonardo have struck gold!

They’ve taken home Gold at Cannes Lions in Entertainment for Music: Use of Licensed/Adapted Music and earned Best Use of Music at Ad Age’s 2025 Creativity Awards for their powerful campaign featuring The Beatles’ “Hey Jude” and starring Jude Bellingham.

Proud to have handled the licensing and clearance at Record Play.