Challenge
Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.
In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.
Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.
Challenge
Record-Play’s first ever music supervision project with Netflix.
Fanático, is a short series about the death and rebirth of a trap superstar. Featuring some of the most iconic songs from the first generation of Spanish trap, the soundtrack also includes some of the loudest voices in drill, house, reggaeton, hip hop, indie rock and three international acts from Argentina and the UK.
The biggest challenge was producing three brand new songs that have been cowritten between Fanatico’s lead actor Toto Ferro, UK producer Sunny Kale and one of the most relevant composers in Spanish pop music at the moment, Cristian Quirante aka Alizzz. Released under the moniker of the show’s fictional trap superstar, Quimera, the original tracks are getting thousands of streams in music platforms already.