adidas launched its most ambitious content series to date, Impossible is Nothing, offering a fresh perspective on the world through optimism and action. Presented in a documentary style with intimate home footage, the series revealed unseen sides of some of the most iconic individuals in sport and culture. Through powerful narratives from friends and fellow athletes, paired with archival footage, the series highlighted how optimism shaped their lives and made their imagined futures a reality. It celebrated global trailblazers and aimed to inspire others by showing what can be achieved through positivity.

Record-Play managed the music supervision and licensing for the campaign, selecting songs that reflected the energy and attitude of each individual and the overall message. The soundtrack featured tracks like “All Night” by Beyoncé, “Sit Down” by James, “Mo Salah’s Chant,” “Stay Up” by Emily Wells, “Apna Time Aayega” by Ranveer Singh, and many more.