Challenge
Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.
In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.
Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.
Listen to our team music playlist
Challenge
Pairing a timeless track with a legendary athlete.
Working on projects with the coolest athlete on the planet, we knew the music had to be spot on. The agency expressed interest in Philly Motown underdogs “The Ethics” so we delved into their catalogue. “That’s The Way Love Goes” is about as smooth as it gets so we were super excited that the team agreed and we moved forward with the track. We had an existing relationship with the legendary Jamie Records which made for an easy licensing process. The spot turned out both modern and nostalgic and we think the track echoes this perfectly.