Challenge
Crafting the hottest and most iconic soundtrack for The Iconic Summer campaign.
We were thrilled to work with Australia and New Zealand’s leading online fashion and sports retailer, The Iconic. Record-Play amplified their summer campaign in 2020 by supervising and licensing “Summer” by London-based artist Skinshape.
We also selected the soundtrack for their summer runway, the dance classic “Ride On Time” by Black Box. It was incredible to see this legendary track used in such a fun and uplifting way. The Iconic wanted a song that brought smiles, carried iconic status, and perfectly complemented their cool, viral-ready visuals—and we couldn’t agree more that this one hit the mark!
Listen to our team music playlist
Challenge
Crafting the hottest and most iconic soundtrack for The Iconic Summer campaign.
We were thrilled to work with Australia and New Zealand’s leading online fashion and sports retailer, The Iconic. Record-Play amplified their summer campaign in 2020 by supervising and licensing “Summer” by London-based artist Skinshape.
We also selected the soundtrack for their summer runway, the dance classic “Ride On Time” by Black Box. It was incredible to see this legendary track used in such a fun and uplifting way. The Iconic wanted a song that brought smiles, carried iconic status, and perfectly complemented their cool, viral-ready visuals—and we couldn’t agree more that this one hit the mark!