UEFA EURO 2020

Services
Music Supervision, Sync & Licensing
Client
adidas
Year
2024
Challenge

Curating a Powerful Anthem for UEFA EURO 2020: adidas x Steam Down.

Following the success of adidas’ Impossible Is Nothing content series, a new campaign was launched for the highly anticipated 2020 UEFA European Football Championship. To bring the energy of the tournament to life through music, Record-Play contacted Steam Down, the renowned South-East London art and music collective. Their dynamic and powerful track was released to coincide with the campaign, amplifying the passion and excitement of one of football’s biggest stages.