Services
Client
Year
Playlists
Challenge
Volotea aimed to offer a special listening experience for their worldwide audience, showcasing their values and inclusivity.
Since the past few years we’ve partnered with the Spanish airline Volotea to soundtrack their different destinations for passengers, interview Local Heroes from key cities and supervise the music from some of their campaigns.
We’ve also been asked to curate the music that will be playing on board during check in and landing times. For their in-flight selection, a list of sounds had to be avoided because of the plane’s internal noises, and the music had to be calm, positive and soothing. We prepared different playlists according to the time of the season and time of day, and all playlists feature artists from some of Volotea’s destinations, with a sound that evokes the Mediterranean sea.
Challenge
Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.
In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.
Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.