Working on a campaign with one of the coolest athletes on the planet, we knew the music supervision had to be spot on. The agency expressed interest in digging into the Philly Motown sound, landing on the underrated gem “That’s The Way Love Goes” by The Ethics — a smooth, soulful track that brought just the right vibe.

Our existing relationship with the legendary Jamie Records helped streamline the sync licensing process, allowing us to move forward efficiently. The final spot blends modern visuals with nostalgic energy, and we think the track echoes this balance perfectly. It’s a great example of how thoughtful music supervision and sync licensing can elevate storytelling in a powerful, authentic way.

Looking to elevate your campaign with expert music supervision and sync licensing? Explore our Music Supervision services