Created for basketball, adopted by the pioneers of streetwear, and redefined by every generation since, the adidas Originals Superstar stands as The Original Icon – a symbol of self-expression, style and authenticity that transcends time. This season sees the return of legendary actor Samuel L. Jackson, who sets out on a search for his Superstars – encountering a new wave of globally recognized icons along the way.

Narrated by Samuel L. Jackson, the campaign stars cross-generational iconic individuals defining today’s culture: global music icon JENNIE, style icon Kendall Jenner, football prodigy Lamine Yamal, musical innovator Baby Keem, NBA superstar James Harden, skateboarding legend Tyshawn Jones, and pop’s most exciting new star Olivia Dean.

If the last chapter was about setting time, this one leaves it behind entirely. The story unfolds as Samuel L. Jackson embarks on a search for his Superstar. Moving through a hotel where time doesn’t exist, he encounters a cast of cultural icons, each wearing the Superstar. It is a metaphor for the timeless influence of the Superstar and those who wear it: individuals who move culture forward without ever being bound by the clock.