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Over a decade of shaping the sound of adidas.
We’re proud to have been adidas’ official music partner since 2010 – A brand that not only sits at the intersection of sport and lifestyle but also historically plays a defining role in global music culture.
Through our dedicated in-house team, adi music services, Record Play leads music supervision and licensing across adidas’ global campaigns. From sourcing and licensing all types of music to overseeing the production of bespoke compositions, we handle every aspect of music usage – creative, legal and strategic.
Our remit extends beyond campaigns. We curate adidas’ in-store music environments and manage the brand’s digital presence on platforms like Spotify and Apple Music, ensuring a consistent and culturally resonant audio identity across every touchpoint.
Our collaboration has driven countless award-winning campaigns, including adidas’ flagship annual brand moments, often involving complex, multi-rights licensing of iconic music. This enduring partnership is proof of our ability to deliver, innovate, and help one of the world’s most influential brands stay ahead of the curve, amplifying its voice through music.
See why our work on Adidas’ Hey Jude just took home Best Use of Music for The Beatles soundtrack.
