
Challenge
Transforming window displays into live music stages around the world.
Gallery is a unique format developed by White Horse, Folch, and Record-Play, designed to spotlight emerging and established talent through live music performances. These intimate sessions are recorded in window displays around the world, transforming storefronts into vibrant stages.
Record-Play handled all music supervision and licensing, ensuring a seamless blend of sound and setting. The series debuted with the widely celebrated hit “El Encuentro” by Amaia and Alizzz, setting the tone for an exciting lineup of artists. Since then, Gallery has featured performances by Morad—whose session has amassed over 7 million views—along with Aron, Rigoberta Bandini, Cutemobb, Mala Rodríguez, Albany, Rojuu, and many more.
By reimagining live music in unconventional spaces, Gallery brings artists closer to audiences, creating immersive experiences that resonate far beyond the screen.