
Challenge
adidas Impossible Is Nothing Campaign Honors Benzema’s Triumph with a Classic Twist.
adidas recently launched a groundbreaking Impossible Is Nothing campaign, celebrating the extraordinary achievement of Karim Benzema’s Ballon d’Or victory. As part of this iconic campaign, the soundtrack plays a pivotal role in enhancing the emotional narrative.
Record-Play was honored to supervise and license the track used in the campaign, an authentic 1940s French recording. This timeless piece features the voice of renowned French opera singer Henri Legay, with lyrics written by Claude Bonheur and Paul Alfred Bonneau. The collaboration brings a unique historical touch to this contemporary celebration, blending classic music with the power of sport.