When Australia and New Zealand’s leading online fashion and sports retailer, THE ICONIC, set out to create a summer campaign in 2020 that felt fresh, vibrant, and unmistakably iconic — Record-Play was brought on board to bring the perfect soundtrack to life.

 The lead track was the effortlessly cool “Summer” by London-based artist Skinshape — a song that instantly set the tone for sun-soaked vibes and feel-good visuals. For THE ICONIC’s summer runway show, we turned up the heat with a true dancefloor classic: “Ride On Time” by Black Box. Bold, uplifting, and packed with iconic status, this track brought smiles, energy, and serious retro-cool to their runway content.

From music supervision to licensing, our role was all about making sure the soundtrack matched the style, energy, and unforgettable moments of THE ICONIC’s summer campaign. Because when the right music meets the right brand moment  – That’s when it really becomes iconic.

Looking for music supervision or licensing for your next campaign? Let’s talk.